Styling is one of the most important parts in a successful photoshoot.
If you shoot a model in jeans and tanktop, you’d better be a lighting wizard because there is not much else going on…..
This is one of the quotes from my book “Mastering the modelshoot” (which recently got the label bestseller :D).
Now for some people the term styling already gives them a panic attack… styling is difficult, impossible to do yourself etc.
Well…. let’s be realistic, for a good styling project you will need a professional stylist, they really have “the eye” and know what goes together and will work in a photo, but don’t worry if you can’t afford one, there are some simple things you can do yourself.
1. Don’t overthink, but DO overthink
Sounds weird right?
Well it is.
What I mean is that sometimes people already think “I can never do it, so I won’t even start” and that’s the first overthink. The second one is much more important… when you start doing the styling for a shoot do it with care, make sure that everything goes together, match colors and match the styling to the model and the look of the set you’re gonna use, you really have to think about this over and over again, a styling idea can fall flat on it’s face by small mistakes.
2. It’s always personal
You can create the most amazing outfit and look, but always remember that as soon as you steer away from “standard” people will either like it or hate it, and the more extreme you go the more extreme the reactions will be, be prepared for some intense flaming online, especially from people who don’t do it themselves